Fred O’Kasick Sales is a full service manufacturer’s representative agency with over 100 years of combined brand strategy and sales success, managing CPG companies and growing them into multi-million dollar organizations. Founded in 1985, we have been delivering optimal solutions that drive sales and profits for our clients and retail partners within the personal care, beauty, and private label categories.
We are nationally recognized for successfully positioning, launching, and managing thousands of SKUs into retail accounts over the past 30 years. We currently serve most of the USA with a strong, omni-channel and multi-disciplinary focus on the health, beauty, gift, salon and private label categories.
While we have worked with companies with sales from zero to $100MM, our success is based on becoming your outsourced sales agency of record while we formulate strategies to master your gross profits.
Our agency is a major contributor to a network of brokers, master brokers, distributors, and manufacturers to quickly and effectively grow a client’s business while being cognizant of sales in existing channels. We have worked with companies with sales from zero to $100MM.
Our success and focus have always been working with companies–large and small and old and new–to leverage their brand equity into a dominating force in retail markets.
Key Accounts: Walgreens, ULTA, Jinny Beauty, Target, CVS, etc.
Local to Worldwide: Some brands we work with across 13,000+ doors.
AII, Remington, Private Label, Not Your Mother’s Hair Care, COOLA Sun, Tommy Bahama, Hang 10, John Masters Organics, Freeman Beauty, LaLicious, Milani, Jordana, Brushlab Prestige, Allegro, ConAir, Eclos, c.Booth, Giovanni Cosmetics, Tisserand Aromatherapy, Parissa, Every Man Jack, Not Soap Radio, SW Basics, Cake Beauty, Mana, Deep Steep, Serene House, Waxelene, ET Browne, etc.
We see things through the buyer’s eyes.
Our greatest strength has been the ability to take a realistic look at your program and make sure it is rock solid–positioning, design, target, and branding– before it is introduced to a buyer, and ultimately the marketplace.
30 years (and then some) in business is nothing, unless we’ve helped you position and manage your programs to achieve great sell-through at drug, boutique, and mass merchants year after year, extension after extension.
To us, it’s common sense.
As a tightly integrated team, we believe that our success derives from the fact that our employees are an extremely valuable asset. By being vertically integrated, we leverage our collective ability to truly understand all the intricacies of the retailers we work with to ensure we maximize our mutual efforts to exceed our client’s expectations.
We take care of the people who take care of your business.