We pride ourselves on unparalleled customized solutions to gain outstanding results by thinking critically and analytically to offer: Best in class negotiation support, full service account and category management, strategic planning, business development, sales & inventory analysis and recommendations, promotional planning, forecasting, supply chain management, retail landscape analysis, planogram optimization, retailer integration.
Our ability to consistently represent and sell products to the trade (drug/boutique/mass merchant) for 30 years derives from relationships built on the “tightness” of the programs we bring forward and their successful track record. For us, it is all about knowing and understanding the pressures buyers face (bottom line–net profits) every time they must make a decision.
We know the markets we call upon, understand the retailers concerns, and dissect the analytical information required to prioritize sell-through based on performance metrics. This insight enables us to help you define your go-to-market needs to execute a program which will gain continual sales and increase your overall profitability.
In the retail environment, most vendors become over-zealous and fail to realize all the management, intricacies, and negotiating avenues required to launch a brand. The result? They often overload, overspend, and stretch themselves too thin in the wrong areas by mismanaging sales efforts, buyers’ demands, warehousing, relationships, production, etc.
Fred O’Kasick Sales possesses a successful track record at executing all the factors that influence the categories we serve and manage so you don’t have to be doing discounts throughout the year.
In a world of commodities, Fred O’Kasick Sales prides itself on ensuring your program has a dramatic, compelling, and continuous POD (Point of Difference) in the marketplace.
In order to achieve this, we take a step back from your program and take an unbiased, realistic look at your company’s core assets. We thrive on the challenge of differentiating your products and uncovering opportunities.
By leveraging data insights, consumer behaviors, and comparing them against the category and market trends, Fred O’Kasick Sales will enable your business to execute a profitable, long-term plan for growth.
From market segmentations to promotional build forecasts, we uncover opportunities to maximize the appropriate in stock levels by store, limiting any lost sales.
Warehouse locations and delivery procedures are important to a firm’s ability to service its customers. Any hiccup or failure in delivering your order correctly–every time–to the retailer will begin to erode the budding relationship we all strive so hard to build.
Fred O’Kasick Sales dissects EDI, AIS, Ariba and more to uncover the true needs from every purchase order. We have a successful track record in order processing through EDI and 30 years of experience forecasting the shipping and logistical issues you will face when dealing with national distribution.
Fred O’Kasick Sales has recently acquired Creative Imaging and The Spa Authority. Creative Imaging is a full service marketing and design agency with specialization in strategic planning and positioning for packaged goods products. The Spa Authority manufactures and distributes goods to the professional and prestige trade.
Both companies have combined to launch, position, and support brand strategies in 8 industries.
In a world of commodities, Fred O’Kasick Sales prides itself on ensuring your program has a dramatic, compelling, and continuous POD (Point of Difference) in the marketplace.
In order to achieve this, we take a step back from your program and take an unbiased, realistic look at its positioning.
We thrive on the challenge of differentiating your products by comparing them against the category, market trends, and forecasts to make them shine.